Cleer Capital
SERVICES
Brand Strategy & Design
Website Design
Cleer Capital is a hotel investment fund and boutique hospitality company buying and renovating distressed buildings for their proprietary brand, Slumber & Dough.
We first worked with the client to create a professional brand suite and website that would instill confidence in potential investors and allow the subsequent Slumber & Dough identity to shine.
For trademark purposes, the client chose to spell Cleer Capital with two ‘E’s, which gave us a unique opportunity to mirror the repeating letterforms. The result gives off a high-end, luxury brand feel with the goal of inspiring a sense of quality and trust for future investors.
